Dave
News from the crazy world of branding. Even in a world where we no longer expect the names of things to have any descriptive function whatsoever, this one is a bit of a shocker. Hard to imagine it slipping easily into the national discourse. 'What's on Dave tonight?' 'See Dave last night?'... But who knows? Maybe the BBC, inspired by this bold initiative, will rename BBC1 Keith. ITV might follow suit, renaming itself Wayne. Channel 4.? Hmm, tricky one....
# posted by Nige : 12:05 PM
6 Comments:
At September 28, 2007 12:17 PM,
David B said…
As a real life 'Dave', with neither a 'a strong' nor a 'noisy personality', I resent this use of my name. I'll be sueing them in the morning.
At September 28, 2007 12:32 PM,
ian russell said…
SPOOF WARNING!
Are you sure it isn't called Rodney?
At September 28, 2007 1:28 PM,
Johntyh said…
It could become a little silly if Channel 4 calls itself 'Nige'. "At 3.00 we have Countdown on Nige, at 8.00 Dispatches on Nige and at 9.00, not to be missed , Big Brother's on Nige"
At September 28, 2007 3:33 PM,
ian russell said…
the continuity clips would be terrific though - they're pretty good now, almost as good as anything previously seen on BBC2.
At September 28, 2007 5:32 PM,
Internet Ronin said…
This will cause no end of interesting conversations with visiting Americans as "everyone" knows "Dave" is only one late at night on CBS.
At September 28, 2007 5:34 PM,
Internet Ronin said…
I think we should have our own naming contest. My entries:
Allah
Skip
Post a Comment
Links to this post:
Create a Link
back to blog home